Three leading Indian charities are coming together for the very first time to host a fashion experience never before witnessed in the UK at Night of Neon, Festive Soiree. Presented by the Akshaya Patra Foundation, Pratham and Women’s India Association in the UK, the extravaganza will welcome India’s most prominent fashion influencer, Pernia Qureshi, and the leading talent among India’s new wave of fashion designers, Masaba Gupta, as they present a unique Fashion Flash Mob amid the fitting grandiose of Montcalm Marble Arch on Friday 15th November, in aid of three worthy causes.

Welcoming a guest list of London’s young, Indian and influential for a night of glamour and giving, Night of Neon, Festive Soiree will showcase Pernia Qureshi’s formidable e-commerce site and India’s equivalent to Net-a-Porter – perniaspopupshop.com – and the Masaba label attributed to the new gen design talent currently taking India and global NRI markets by storm in a live experiential that will combine couture with choreography in a visionary, fashion concept.

One of the leading and most pioneering individuals responsible for taking high-end Indian fashion global, stylist and costume designer Pernia’s lucrative website has generated a phenomenal 65 per cent of sales in overseas territories, with 30 per cent being accrued in the UK alone. As a result, Night of Neon, Festive Soiree will provide the perfect stage setting for her to indulge the Capital’s Asian fash pack with perniaspopupshop.com’s debut UK runway experience. Conversely helping introduce the leading international couture houses to India, Pernia is a regular front row guest at the international shows, styling luminaries such as actress Sonam Kapoor among many others.

The daughter of West Indies cricketer Viv Richards and veteran Indian actress Neena Gupta, Masaba Gupta was the youngest designer to debut at Wills Lifestyle India Fashion Week, with her simultaneously elegant yet statement bold designs worn by Bollywood’s most stylish leading ladies such as Kareena Kapoor Khan, Sonam Kapoor and Jacqueline Fernandez.

Night of Neon, Festive Soiree’s Fashion Flash Mob experience will be interspersed with dining, drinking and gaming to raise funds and awareness for three charities committed to empowerment and development in India across their respective areas of focus.